Founded in 2017, the brand RAFAEL KOUTO has a unique sustainable approach to fashion design and products. The main core is the customization and upcycling of an individual curated selection of old textiles and garments from Texaid for the realisation of the couture and commercial collection, 100 % remade in Switzerland. The potential of the sustainable design and local production is giving a new value to the discarded materials as the main resource. The cultural background and business model is based on Kouto‘s own cultural origins mixed with the practice of upcycling, which is very common in Africa. The concept and the hybrid aesthetic, between Africa and the West are distinctive characteristics. It represents an alternative to the current production in fashion as a new luxury paradigm with the aim is to encourage recycling, upcycling, in the production of fashion.
THAT WILL NEVER FALL
UNSEASONAL 2 CAMPAIGN 2019
by Jean-Vincent Simonet
© 2019 Rafael Kouto. All Rights Reserved.