Founded in 2017, the brand RAFAEL KOUTO has a unique sustainable approach to fashion design and products. The main core is the customization and upcycling of an individual curated selection of old textiles and garments from Texaid for the realisation of the couture and commercial collection, 100 % remade in Switzerland. The potential of the sustainable design and local production is giving a new value to the discarded materials as the main resource. The cultural background and business model is based on Kouto‘s own cultural origins mixed with the practice of upcycling, which is very common in Africa. The concept and the hybrid aesthetic, between Africa and the West are distinctive characteristics. It represents an alternative to the current production in fashion as a new luxury paradigm with the aim is to encourage recycling, upcycling, in the production of fashion.
THAT WILL NEVER FALL
UNSEASONAL 2 CAMPAIGN 2019
by Jean-Vincent Simonet
The sky touches the ground,
Softly swiping it with a caresse.
No one is looking at the sky,
Because God is not there anymore.
Everyone is waiting for him to come back:
In the form of luck or Venus.
It smells as if the earth is burning.
The lights of the cars and motorcycles
Are illuminating the earth at night to keep it warm.
Who knows if when the day dies
And the night comes up, life stops?
The earth is crying and screaming in an unbreakable
And outraged noise.
We are all part of the same wandering tribe called by the urgent shouts
Coming from the bowels of the earth
And trying to stop the flowing of his tears.
© 2019 Rafael Kouto. All Rights Reserved.